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Identity & Branding

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Huntington Tri-State Airport Logo
Huntington Tri-State Airport Logo

The Huntington Tri-State Airport was looking to update its image and branding to a more modern look. We utilized natural colors, meant to represent earth and sky, as well as a swoosh with the airplane to add an element of design and movement. Additionally, we were tasked with creating a logo for the Huntington Jet Center, a full service FBO, that coordinated with the main airport logo but also maintained its own identity.

Huntington in Bloom Logo
Huntington in Bloom Logo

For the first time ever, Huntington participated in the "America in Bloom" competition and asked us to create a logo for their new organization, Huntington in Bloom. The goal was to create a recognizable brand among members of our community to promote the competition to Huntington. We needed to incorporate that, yet create a logo that would also be relevant to themes in the future.

Ultimate Eye Care @ HIMG Logo
Ultimate Eye Care @ HIMG Logo

The purpose of this logo was to not only identify Ultimate Eye Care with the notable HIMG brand, but to also create its own identity surrounding the retail aspect of the practice. Representing the differentiation between the services offered by Ultimate Eye Care was the challenge presented to our design team.

Farrell, White & Legg PLLC Logo
Farrell, White & Legg PLLC Logo

This law firm was looking for a new logo that represented their industry but was also their own, not utilizing the traditional scales of justice. The practice resides in an ornate, historical building in downtown Huntington, so we incorporated the top of one of their columns, representing strength and longevity.

Rails & Ales Festival Logo
Rails & Ales Festival Logo

The Rails and Ales Festival logo was created for the first annual event held at Huntington’s historic Heritage Station. The goal of the Festival is to promote a responsible and thriving beer culture in Huntington, so the logo was designed to incorporate both Huntington’s rich railroad history, as well as premium craft beer.

Savor Huntington
Savor Huntington

Savor Huntington promotes local dining and orchestrates food-related events in the Huntington area. The challenge with this logo was creating one that represents both fast-casual dining and upscale restaurants. We kept the logo clean and neutral, utilizing colors that were prevalent in the community and not tied to a particular university. The fork and plate, incorporated into the word Savor, were simple, recognizable items that could stand for any restaurant.

Kisingo Girls Center Logo
Kisingo Girls Center Logo

Kisingo is a new girls center in Kenya that provides training and education to equip women to find jobs in their community. They needed a logo that was representative of the culture but also appealed to donors in the West. The colors and pattern were pulled from the artistic culture in Kenya, and sunshine was also deliberately used to represent hope and opportunity.

Tri-State Veterinary Clinic Logo
Tri-State Veterinary Clinic Logo

We were charged with modernizing an existing logo using a simple image that easily conveyed the practice. We chose silhouettes that represented the two main animals and included a heart and cross that represent the caring medical attention each animal receives. We also created a tagline that can be used to support the logo but is not necessary to represent the company.

La Famiglia Logo
La Famiglia Logo

Italian culture was the inspiration for this design. The new Italian restaurant features authentic flavors of Southern Italy, hospitality, and handmade recipes, and we wanted the logo to reflect that. The challenge was to develop a brand that would sustain its ever-changing competitors.

Furever Fresh
Furever Fresh

The logo was the first step in developing this brand for a start-up company out of Dallas, Texas that produces organic, all-natural dog shampoo and conditioner. The company is entirely web-based, which allowed our design team more freedom to experiment with gradients and color to create the most fitting image.

Mountwest Community & Technical College Logo
Mountwest Community & Technical College Logo

When Marshall Community & Technical College separated from Marshall University, it needed its own identity. The institution needed not only a new look, but a new name. After much collaboration, Mountwest Community & Technical College was chosen to represent both the physical location of the school and the journey to higher education. The first tagline introduced with the new brand was, “Begin the climb to your success!”

Gimme 5 Logo
Gimme 5 Logo
  • Identity & Branding
  • |
  • Client: Gimme 5

Gimme 5 is a local, one-location café focusing on fresh foods made within five minutes. We were given the task of creating a simple logo that conveyed that concept. We chose rich colors and a signature apple to showcase the healthy lifestyle. We also utilized a tagline to further explain the café but designed the logo so it could stand alone.

CR Hayes Construction Logo
CR Hayes Construction Logo

We developed this logo from scratch carefully choosing colors and type that would complement each other and also create a memorable identity for the brand. The company needed a logo that would stand out as well as remain relevant even during upcoming years of company growth.

Cabell County Solid Waste Authority Logo
Cabell County Solid Waste Authority Logo

This logo was designed for a new organization that aims to protect public health and welfare by providing a comprehensive program of solid waste collection, processing, recycling and disposal. The logo needed to create brand recognition as well as serve as a call to action asking members of the community to get recycle.

Guyan Golf & Country Club Logo
Guyan Golf & Country Club Logo

This historic golf and country club needed a logo that would stand throughout time. The growing, family-friendly country club is located in Huntington, West Virginia. Our design team chose traditional colors and imaging for the logo of this distinguished club.

The Reserve at Fairholme Logo
The Reserve at Fairholme Logo

This logo was designed for new, luxurious townhomes just outside of Lexington, in the city of Winchester, KY. The design needed to convey upscale living at an affordable price for homeowners looking for the ideal combination of style and convenience.

HIMG Logos
HIMG Logos
  • Identity & Branding
  • |
  • Client: HIMG

We created the logo for this growing medical mall, which offers a team of experienced doctors with a wide array of specialties. As the medical center grew over the years, our design team was able to create custom logos for each new specialty while still maintaining the prevalent HIMG identity.

WilliKaye Logo
WilliKaye Logo

With their constantly-changing inventory, this local consignment store is the place to find the most eclectic, quality selection of furniture and home décor in the area. Our mission was to create a logo that conveyed just that! We worked with the store’s owner to create a design that represented not only uniqueness, but quality as well.

Offutt Nord Burchett Logo
Offutt Nord Burchett Logo

Our design team was tasked with creating a logo that would stand out among others in a highly competitive industry. We used clean lines and timeless colors when designing the logo for this Huntington law firm. The outcome was a memorable and classic logo for this practice.

Paddy Posh Logo
Paddy Posh Logo

We love working with small business owners! When an Ohio jewelry maker came to us needing a logo to use for price tags and her online store, our team delivered this chic and feminine design.

Foundation for the Tri-State Logo
Foundation for the Tri-State Logo

This organization has been a staple in the Tri-state community for many years. We utilized the bridge for their logo for dual purposes – an area icon to represent the community the Foundation serves and a metaphor for what they do, bridging the gap between organizations and what they aim to accomplish.

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