Bulldog Blog

Writing Content for your Website

Writing content for your website can be a daunting task, even when you know your business inside and out. Often times you may think no one is interested in this or no one will read that, but most of the time your visitors do want to read about your company. People want to learn about your business, services, team, and anything else that’s related to your company. Below are some tips to help you get started.

Headings

Headings allow the visitor to visually scan the page to find the subtopic(s) they want to read more about. Without headings, the visitor’s eyes may get tired, or they may not stay on your site long enough to find what they needed. Generally, you should follow the structure below to organize your content.

  • Dogs (Page Title Heading 1)
    • Fun Things They Do (Subtopic Heading 2)
      • Chase their tail (Sub Subtopic Heading 3)
      • Play Fetch (H3)
    • Breeds (Subtopic Heading 2)
      • Bulldog (Sub Subtopic Heading 3)
      • Dachshund (Sub Subtopic Heading 3)
      • Corgi (Sub Subtopic Heading 3)

The proper use of headings can help your SEO (Search Engine Optimization), people with disabilities, and it could help you organize the content for your new website.

Subpages

You may wonder when you should create a subpage instead of using more headings, and this can be tricky, but I don’t think there is a wrong answer. There are only six types of page headings (H1 - H6), and if you run out, then you probably need to move some of your content to a subpage.

Another common situation for creating a subpage is if you think the page is getting too long. You can either choose to shorten your text or move some of it to a subpage. I would err on the side of having more content than less and let your visitors decide what they want to read. As long as you correctly use headings and create subpages when you feel it’s needed, it should be fine.

General Tips

The robots that search the internet can’t know what your site is about or what you offer without having text on it. I’m not suggesting you write your content for the robots, because that usually ends up bad, but you should write it so your target audience can easily read it. So, write your content for people, unless your target audience is robots. Also, if you’re worried about the difficulty of reading your content, then I would suggest running the Flesch Kincaid Reading Ease test on it.

Conclusion

Don’t force it. If you run out of things to say, that’s fine, you can always add more later. Keeping your content fresh is a good way to help your new and recurring visitors up-to-date on your business. If you need help, ask us!

Levi Durfee
posted November 1, 2018